The subscription growth of Netflix over the past 5 has been stunning, especially when you consider the performance of its competitor: cable. As of the fourth quarter in 2016, Netflix now has more subscribers than total cable subscribers – growing from under 25 million in 2012 to nearly 50 million by 2016. Note that these figures only include US domestic subscribers, not global users. Global subscribers are expected to rise as Netflix expanded into new markets in Africa, Asia, and Eastern Europe (pictured in the graphic below). It seems that people are not watching less TV, rather watching it through a different and more mobile friendly medium.